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October 26, 2015 Armin Faraji

Join us in giving a helping hand to those in need.

Sterling Silver Hand of Fatimah BraceleltThis past year the global refugee crisis has effected over 5 million families. That’s roughly the population of New York City and Los Angeles combined.  Conflict and socioeconomic issues in the Middle East have reached a tipping point and according to the UNHCR’s annual Global Trends Report; the number of people forcibly displaced from their homes in 2014 had risen to a staggering 59.5 million compared to 51.2 million a year earlier and 37.5 million a decade ago.

We cannot be indifferent to major issues affecting the global community, and as a collective feel that it is our moral obligation to provide a helping hand to those in need. Thus we are extremely excited to introduce a new company-wide initiative to make a positive contribution to the growing refugee crisis.


The #HelpingHand initiative will make a monetary contribution to the UNHCR fund by donating $1 of every item sold from the Hamsa jewellery collection. These stunningly designed pieces are available online and in-stores with over 50 styles to choose from. As well as contributing a portion of sales to raise continued awareness for the issue we’ll be donating an additional $1 for every Vivah Hamsa photo that’s posted to social media using the hashtag #HelpingHand.

What’s a Hamsa?

Interestingly it’s been said that in various cultures Hamsa themed jewellery is traditionally given as a good-bye gift for a long voyage. And since the Hamsa collection is one of our bestselling collections we believe it’s befitting that a portion of Hamsa sales are donated to support and honor the tumultuous voyage that millions today are facing as a result of being displaced from their homes.

From non-governmental organizations to businesses and individuals, we admire all who have the empathy to tackle issues affecting our global community. Addressing the suffering of millions deserves an entire movement—not just a moment’s thought.  And the #HelpingHand initiative is beyond a fundraiser— it’s a movement promoting the right to humanity.

Show me the #HelpingHand collection!