About Us

Vivah Jewellery

Vivah Jewellery is Canada’s largest independent chain store for Sterling Silver, Bridal & Fashion Jewellery and best online jewellery store in Canada. We have been working in the marketplaces of India, China, Indonesia, Thailand and Turkey for over 35 years developing expertise in handmade and natural materials and gala adornments.

A large part of our success is the introduction of many leading edge materials into the creative mix. At Vivah, there are exotic and semi-precious stones like: rainbow moonstone, mystic topaz, apple coral, green quartz, faceted onyx, a plethora of pearls and paua shell. These stones are not commonly find at other jewellers and make Vivah your best choice! Did you know most white pearls have been bleached and are not naturally white?

In addition to the natural and organic materials used for our jewellery, Vivah also carry’s Austrian Crystals and evening wear collections. We have developed these higher end pieces for bridesmaids and more luxe occasions.

Offering a variety of compelling looks, unique and affordable Sterling Silver treasures is something that we pride ourselves on. Due to having been in business more than 35 years, we have developed a strong presence in the market. This is thanks to a sincere approach to the business of contemporary Sterling Silver and fashion jewellery.

We invite you to browse the best online jewellery store in Canada and visit our stores.

Different Styles and Designs

Boutiques

Different Gemstones Carried

Vivah Jewellery – History

Proudly serving jewellery collectors and enthusiasts for over 40 years.

Vivah’s humble beginnings originate from Directions East, a trading company founded in 1972 by Zell Goodbaum. Zell was living and working in India at the time when he developed a wide range of gift items and ethnic art objects for sale in Canada. For about 12 years, he travelled to and from Eastern Asia, as well as across Canada three times a year. As a result, developed a successful wholesale distribution company.

Among his customers were Birks, Eatons, Fairweathers and Suzy Shier. Zell also operated three seperate Directions East stores selling handmade and natural material jewellery accessories.  Around that time he met Vivah Goldberg, a self-taught gold and silversmith who had her own company called Separate Realities. Despite making her own moulds and carving her own stones, Vivah was struggling as a craftsperson for recognition of her designs and ability.

Zell recognized the talent he saw in Vivah’s designs, and soon Vivah was selling her work exclusively in the Directions East stores. After joining Zell on a trip to India, they formed a strong bond that gave way to what is now; Vivah Jewellery!

Since it’s humble beginnings, Vivah Jewellery has evolved from a jewellery wholesaler to be a retail specialist in Sterling Silver, gemstones, bridal and fashion. As a result of having over 40 stores across Canada, we are growing once again to be the best online jewellery store in Canada!

Through the application of sound business principles and a commitment to providing fashion, and unique trendsetting styles, we’ve established ourselves as a leader in the Canadian market for Sterling Silver jewellery.

We base our business on the relationships we form with our staff, suppliers and also our customers. Our expertise has always been about finding the best; The best people, the best product and the best service. Through our efforts and dedication to you, we have been able to achieve the best reputation in the business.

We warmly welcome you to Vivah!

We’re on Instagram too!